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What are the key considerations for marketing CBD products to older demographics?

What are the key considerations for marketing CBD products to older demographics? Key considerations for marketing CBD products to older demographics include addressing specific skin concerns, such as dryness, wrinkles, and sensitivity, that are prevalent in this age group. Brands should utilize clear, informative messaging that emphasizes the safety, efficacy, and benefits of CBD for mature skin. Utilizing relatable imagery and testimonials from older consumers can enhance relatability and trust. Additionally, providing education around how to incorporate CBD into existing skincare routines can help facilitate acceptance. Overall, a targeted approach that resonates with the unique needs and values of older consumers is essential for successful marketing (Mason et al., 2021).
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IMPORTANT: This information is NOT MEDICAL ADVICE and is only provided for general informational purposes only. Always first seek the advice of your doctor or a healthcare professional first before taking a CBD product or vitamin supplement if you are unsure. Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition. No claims are intended to be made about the functions or ability of a CBD infused cosmetic product and/ or vitamin supplement to provide any specific health or wellness benefits. None of our CBD strips, patches or other CBD products are described, promoted or marketed as having any function not listed in the COSING Information Database. Any information provided here about CBD or any other ingredient and/ or product is strictly for general informational purposes and should not be interpreted as medical, therapeutic, or diagnostic advice. CBD products are not intended to diagnose, treat, cure, or prevent any disease or health condition. You are advised to always first consult with a doctor or a qualified healthcare professional before using any CBD product, particularly if you any of the following apply. DO NOT USE CBD IF PREGANT, BREAST FEEDING OR IF YOU HAVE A SERIOUS MEDICAL CONDITION. DO NOT USE IF PACKAGING HAS BEEN OPENED DURING SHIPPING. DISCONTINUE USE IF ANY ADVERSE REACTION OR SYMPTOM OCCURS. CONTACT A DOCTOR IF REACTION OR SYMPTOM CONTINUES. FOR ADULTS ONLY. STORE OUT OF REACH OF CHILDREN.