What are the most common types of claims made about CBD in skincare?
What are the most common types of claims made about CBD in skincare? The most common types of claims made about CBD in skincare include its ability to reduce inflammation, soothe irritated skin, and promote hydration. Brands often emphasize CBD's antioxidant properties, suggesting it can protect against environmental stressors and support overall skin health. Additionally, claims about CBD's role in managing acne and minimizing the appearance of fine lines and wrinkles are frequently highlighted. Transparency in these claims, backed by scientific research and consumer testimonials, is essential for building trust and credibility. Overall, effective communication of these claims can enhance consumer interest and drive product sales (Hollis et al., 2020).