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Comment la sensibilisation des consommateurs aux bienfaits du CBD influence-t-elle le comportement d’achat ? La prise de conscience des bienfaits du CBD pour la peau, tels que ses propriétés apaisantes et anti-âge, suscite l’intérêt des consommateurs et leur volonté d’essayer les produits CBD. Les consommateurs instruits sont plus susceptibles de rechercher des formulations de CBD pour répondre à des problèmes spécifiques comme l'acné ou la sécheresse (Smith & Harris, 2019). La sensibilisation réduit également la stigmatisation, car les consommateurs comprennent mieux que le CBD est non psychoactif et sans danger pour une utilisation topique. Les marques qui investissent dans l’éducation des consommateurs constatent une intention d’achat plus forte. Une sensibilisation élevée soutient une adoption plus large du CBD dans les routines de soins de la peau.
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IMPORTANT: This information is NOT MEDICAL ADVICE and is only provided for general informational purposes only. Always first seek the advice of your doctor or a healthcare professional first before taking a CBD product or vitamin supplement if you are unsure. Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition. No claims are intended to be made about the functions or ability of a CBD infused cosmetic product and/ or vitamin supplement to provide any specific health or wellness benefits. None of our CBD strips, patches or other CBD products are described, promoted or marketed as having any function not listed in the COSING Information Database. Any information provided here about CBD or any other ingredient and/ or product is strictly for general informational purposes and should not be interpreted as medical, therapeutic, or diagnostic advice. CBD products are not intended to diagnose, treat, cure, or prevent any disease or health condition. You are advised to always first consult with a doctor or a qualified healthcare professional before using any CBD product, particularly if you any of the following apply. DO NOT USE CBD IF PREGANT, BREAST FEEDING OR IF YOU HAVE A SERIOUS MEDICAL CONDITION. DO NOT USE IF PACKAGING HAS BEEN OPENED DURING SHIPPING. DISCONTINUE USE IF ANY ADVERSE REACTION OR SYMPTOM OCCURS. CONTACT A DOCTOR IF REACTION OR SYMPTOM CONTINUES. FOR ADULTS ONLY. STORE OUT OF REACH OF CHILDREN.