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Hvad er konsekvenserne af forbrugernes præferencer for økologiske ingredienser på CBD-markedet? Forbrugernes præferencer for økologiske ingredienser på CBD-markedet indebærer, at mærker skal prioritere økologisk indkøb og gennemsigtig mærkning for at opfylde disse forventninger. Inkorporering af økologisk CBD og andre botaniske stoffer kan øge produktets appel og differentiere mærker på en overfyldt markedsplads. Derudover er fokus på økologiske ingredienser ofte i overensstemmelse med forbrugernes værdier omkring sundhed og bæredygtighed, hvilket fremmer brandloyalitet. Mærker, der understreger deres engagement i økologisk praksis, kan også udnytte denne positionering i deres marketingstrategier. I sidste ende er det afgørende at adressere forbrugernes præferencer for økologiske ingredienser for succes på det udviklende CBD-marked (Mason et al., 2021).
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